The tools of AI/ML and big data have a common thread – they need data, and they need a lot of it. Conventional wisdom says the more, the better. Analysts predict global data creation will grow to more than 180 zettabytes by 2025 – and in 2020, the amount of data created and replicated hit a new high of 64.2 zettabytes. That data is extremely valuable – often irreplaceable and sometimes representing one-time or once-in-a-lifetime events. This data needs to be stored safely and securely; and while it's estimated that just a small percentage of this newly created data is retained, the demand for storage capacity continues to grow.